Volkswagen Group reviews sales model in selected European markets
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‘Direct to Customer’ sales model remains long-term target picture
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Fleet Agency to be extended, Full Agency pursued in two markets
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Slower transition to electric mobility across the industry would require complex operation of two different sales models for private customers in parallel longer than anticipated
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Marco Schubert, Member of the Group’s Extended Executive Committee for Sales: "The Full Agency with direct sales to customers clearly remains our guiding star in the long-term. However, given changing framework conditions we have to re-evaluate if our current Agency model for all-electric vehicles delivers the best possible customer experience. Therefore, we will initiate a joint review process with our wholesale and retail organizations whether returning to an indirect sales model might be a favourable alternative in the short- to mid-term for selected markets"