Volver
27/11/2024

Volkswagen Group reviews sales model in selected European markets

Volkswagen Group reviews sales model in selected European markets
  • ‘Direct to Customer’ sales model remains long-term target picture

  • Fleet Agency to be extended, Full Agency pursued in two markets

  • Slower transition to electric mobility across the industry would require complex operation of two different sales models for private customers in parallel longer than anticipated

  • Marco Schubert, Member of the Group’s Extended Executive Committee for Sales: "The Full Agency with direct sales to customers clearly remains our guiding star in the long-term. However, given changing framework conditions we have to re-evaluate if our current Agency model for all-electric vehicles delivers the best possible customer experience. Therefore, we will initiate a joint review process with our wholesale and retail organizations whether returning to an indirect sales model might be a favourable alternative in the short- to mid-term for selected markets"

El Grupo Volkswagen, con sede en Wolfsburg (Alemania), es uno de los mayores fabricantes de automóviles del mundo. Lo componen un total de 12 marcas de siete países europeos: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Vehículos Comerciales, Scania y MAN. El objetivo del Grupo, en el marco de su estrategia NEW AUTO hasta 2030, es transformar el Grupo en una compañía de movilidad impulsada por software. Para ello, el Grupo está inmerso en el mayor proceso de transformación de su historia.